With nearly 30% of all online orders now placed through the Dickey’s mobile app, Dickey’s Barbecue Pit is giving guests another reason to tap in. The world’s largest barbecue concept announced today the launch of three new interactive mobile games exclusively for Big Yellow Cup Rewards members, allowing fans to earn loyalty points simply by playing, engaging and making every visit to the Dickey’s app even more rewarding.
New Mobile App Game Details:
Available now, Big Yellow Cup Rewards members can earn loyalty points while playing three interactive mini games directly within the Dickey’s mobile app. The new games, which were a custom development feature by the Spark Adriatic team, includes three distinct ways to play. Each day, one of the following games will be available for users to enjoy and earn points at random:
- Big Yellow Cup Flip Challenge: Test your skills by flipping Dickey’s iconic Big Yellow Cup and landing it upright before time runs out.
- Memory: Match pairs of Dickey’s-themed cards before the clock expires.
- Catcher: Build the perfect barbecue sandwich by catching falling ingredients within the allotted time.
How to Play:
- Games can be accessed by tapping the Weekly Challenge on the Home or Rewards tab within the Dickey’s mobile app.
- Rewards members can play one game each day, with games randomized daily.
- Guests earn loyalty points whether they successfully complete the game or not, making every player a winner.
- Members can earn up to 30 loyalty points each week by successfully completing all three weekly game challenges.
Big Yellow Cup Rewards:
- Join Dickey’s Big Yellow Cup Rewards to earn points with every purchase and earn exclusive offers, personalized perks and freebies.
- Loyalty members earn 10 points for each dollar spent.
- Orders placed through the Dickey’s mobile app are automatically converted to loyalty points.
- For in-store purchases, guests can scan their personalized QR code located within the app at checkout or enter their receipt information within seven days of purchase to receive reward points.
- Users can also earn points by completing a survey located on their receipt and entering it through the app under the rewards section.
Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc., said, “At Dickey’s, we’re always looking for new ways to make every barbecue experience more rewarding. Our Big Yellow Cup Rewards members are some of our most loyal guests, and these new mobile games give them another fun reason to open the app, engage with our brand and earn rewards they can use toward their next barbecue meal.”
FAQ
Q: How do I access the games?
A: Tap the Weekly Challenge from either the Home or Rewards tab inside the Dickey’s mobile app.
Q: What games are currently available?
A: Members may receive one of three randomized games: Memory, Big Yellow Cup Flip Challenge or Catcher.
Q: How many games can I play?
A: Guests may play one game per day.
Q: How many loyalty points can I earn?
A: Members can earn up to 30 loyalty points each week by successfully completing all three weekly challenges. Guests also receive points even if they do not complete a game successfully.
Q: Why should I order through the Dickey’s mobile app?
A: Ordering directly through Dickey’s provides access to Big Yellow Cup Rewards, exclusive member-only offers, lower prices than many third-party delivery platforms, reduced fees and the easiest way to earn loyalty points on every purchase.
To learn more, follow Dickey’s on Facebook, Instagram. Download the Dickey’s Barbecue Pit app from the Apple App Store or Google Play.
About Dickey’s Barbecue Restaurants, Inc.
Dickey’s Barbecue Restaurants, Inc., the world’s largest barbecue concept, was founded in 1941 by World War I Veteran, Travis Dickey. For the past 85 years, Dickey’s Barbecue Pit has served millions of guests Legit. Texas. Barbecue™ alongside their iconic Big Yellow Cup. The Dallas-based, family-founded barbecue franchise serves slow-smoked meats and home-style sides with ‘No B.S. (Bad Stuff)’ included for dine-in, drive-thru (select locations) and pick-up ‘Cue the catering experts at Dickey’s by dialing the Catering Hotline at +1-866-227-2328 or visiting Dickey’s website to order or get a quote. For more information, visit www.dickeys.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260821381152/en/
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